These days an increasing number of people are using tablets and touch-screen devices. The mobile revolution has quickly taken over all areas of life – including the publishing market. Virtually all popular magazines nowadays have their digital equivalents. However, the traditional medium is doing quite well. Colourful, print-fragrant magazines still rule the show in waiting […]
E-books have settled down in the book market for good, taking over part of the readers’ market. Nonetheless, gloomy prophecies foretelling the decline of the traditional book didn’t prove to be true. Quite the opposite. The printed book is doing very well, and instead of being superseded by e-books, it has attracted innovative technologies and […]
You can reach for the latest marketing trends, build your brand in successive communication channels or create attractive content, but if you do not know who the brand is addressed to and how it speaks – you will say nothing your potential client could remember. What makes a marketing message efficient? Linguists claim that an […]
If you want to start your e-commerce business it is not a problem. You just need a nice working site, good products, and nice copy. Let’s suppose that you already have them. Trust us – those are important steps, but the most difficult are promoting your business so your potential clients could buy your products. […]
