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Premedia Insider

Internal communication – a challenge for modern organisations

Internal communication – a challenge for modern organisations
Premedia Insider

Wake up and go mobile – use a modular app

Wake up and go mobile – use a modular app
Market trends & innovation

How to choose the right channel for your video marketing strategy in 5 steps

How to choose the right channel for your video marketing strategy in 5 steps
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Does your brand need custom font? It certainly does!

Brands operating in today’s business environment need a clear and recognisable system of visual identity. A corporate logo, colour scheme or neatly-designed website are an absolute ‘must-have’ of every company. Typography is also an essential, but often overlooked component of corporate traits. Specifically tailored to the brand’s needs, the company’s own custom font can increase […]

Typing up your touchpoints

Decision-makers often underestimated things because they seem obvious, so let’s take a closer look at using touchpoints to communicate with customers. Touchpoints cover both the product or service itself and the channels through which it is communicated. These include the company website, mobile applications, adverts, packaging, social media, printed materials, POS, and outdoor. No matter […]

How to optimize e-commerce for cross-device shopping?

With widespread use of multiple mobile devices among shoppers, the concept of a linear customer journey has become obsolete. From the marketers’ point of view, today’s customer path to purchase is very fragmented. Offline, online, cross-device – the number of touchpoints seems countless. But shoppers don’t mind having different channels to choose from. No more […]

The compact guide to Facebook Canvas Ads

With over 1.7 billion users, Facebook is not only the most popular social network in the world but also a powerful advertising platform. No wonder brands that want to keep in touch with their customers are constantly looking for new ways to improve the reach and impact of their social content. With Canvas, Facebook newest […]

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