7 ways to promote your mobile apps for free
Developing mobile apps with different clients, I’ve spotted a few basic actions which increase downloads.
There’s no real secret about it: when it comes to downloads, content is key. But content will not always promote itself – so you need to actively promote your app.
[bctt tweet=”There’s no real secret about it: when it comes to downloads, content is key. But content will not always promote itself – so you need to actively promote your app.”]
Here are some basic but effective ways to do so for free.
Channel your website’s traffic
If your website already gets a decent amount of traffic, use it in your app’s favour.
For B2B apps, turn your existing leads (visitors to your website) into trend leaders by giving them a “first bite” at the app – let them know when you’re launching and that they’re going to have an early adopter opportunity. This will turn them into loyal followers who will spread the news about your app and its benefits to others. You can take a similar approach with B2C, but you need to emphasise the sense of exclusivity so your customers feel special.
Promote the App in newsletters
Apps are news, so let people know about yours. Write the story behind your app and present that story to your existing newsletter audience. Explain how this app can make their lives easier. Include links, screenshots and videos to help them get the picture.
Exploit e-mails to the full
People spend an awful lot of time reading emails on their smartphones. You can capitalize on this. Incorporate your app links into newsletters, customer service emails and any other customer-facing communication. Don’t stop there: make sure you provide the links to download your app in your email signature.
Make the effort to come up with a catchy phrase about the app and include it next to the link to on your signature line.
Create an eye-catching icon
With over 3 million apps in the Google Play Store and App Store combined, many people base their choice on eye-catching icons. How can you make yours stand out? For starters, you can give it a unique shape. Using a limited pallet of colours will also attract views (2 is enough to create contrast). You should avoid basic mistakes like using a photo (it won’t be clearly visible) or cluttering your icon with barely readable text. Don’t forget, the icon needs to stand out on a small screen.
Create GREAT Screenshots
Just by looking at the screenshots, you users should fully understand the features offered within your app. Captions and visual elements added to your screenshots should tell a story about how the app works and how great the user’s experience will be. Tell the right story about your app, and your user will take a quick decision to download it.
Optimalize store details
You don’t control the comments that people make about your app in the store, but you can control the words which attract people to your app. Focus on giving it an appropriate name and providing a description and key words that will increase hits from user searches. That way you can be sure that your app will appear alongside similar apps in search results.
Network your app
If you’re a Product Manager, become a member of groups on social media platforms (Facebook, LinkedIn, etc.) who fit your customer profile. Don’t hide your agenda, but don’t force it into the discussion. Be respectful, and when the time is right and if it is relevant, mention the app in a helpful way as a potential solution to other members’ needs.
That’s not all you need to know about how to promote your app, but it’s a good start. Watch this space for more tips in the future and feel free to comment below with your own thoughts and tips.