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brand consistency

Typing up your touchpoints

Decision-makers often underestimated things because they seem obvious, so let’s take a closer look at using touchpoints to communicate with customers. Touchpoints cover both the product or service itself and the channels through which it is communicated. These include the company website, mobile applications, adverts, packaging, social media, printed materials, POS, and outdoor. No matter […]

5 Big Branding Trends In 2016

Every company has a brand, or is a brand, or both. Not every company, though, cares about the branding consistency enough. Branding trends in 2016 are gravitating towards being more human, and social media played a huge role in making it so. The likes of Facebook struck down the idea of corporations being unobtainable – […]

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