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brand

5 steps to an ideal corporate video

Video is one of the most popular types of content availed of by internet users. Movie teasers or trailers, vlogs, reviews, and commercials… Will corporate films have a chance to appear among the most viewed ones? Yes-  but only if they are involving and interesting enough.   A corporate video – why is it worthwhile? […]

What do typography trends have to do with your business?

What do typography trends have to do with your business? Every business has a graphic identity as well as a corporate one. This identity is evident in its logo, colors, font, taglines, and visuals and is conveyed in every communication the business makes. These graphic elements may only be the medium for the business message, […]

4 essential rules to become a meaningful brand

Digital era marketers operate in a highly competitive environment. With the number of brands constantly increasing, building solid brand awareness is a real challenge. To earn loyalty among your customers, you need to establish a relationship with them. Customer-focused brands engage In an era of two-way communication, one-way broadcasting is no longer effective. People don’t […]

Your content taken care of [infographics]

If you thrive only when your pipeline is flourishing and new clients pop up every single day…? If you feel like improving your marketing activities or have a hard time reaching the right people with the right message…? If your everyday challenge is the communication with current and future employees or spreading the news about […]

Think custom font! – tricky license aspects

Everyone knows that if something has been written, it’s been written in font. However, not everybody knows that font has been paid for. Even fewer people know important details about what you get when you pay for font. For a start, did you know that when you buy a font from a foundry or distributor, […]

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