What do typography trends have to do with your business? Every business has a graphic identity as well as a corporate one. This identity is evident in its logo, colors, font, taglines, and visuals and is conveyed in every communication the business makes. These graphic elements may only be the medium for the business message, […]

Brands operating in today’s business environment need a clear and recognisable system of visual identity. A corporate logo, colour scheme or neatly-designed website are an absolute ‘must-have’ of every company. Typography is also an essential, but often overlooked component of corporate traits. Specifically tailored to the brand’s needs, the company’s own custom font can increase […]

Everyone knows that if something has been written, it’s been written in font. However, not everybody knows that font has been paid for. Even fewer people know important details about what you get when you pay for font. For a start, did you know that when you buy a font from a foundry or distributor, […]

Photos speak to people – through any channel, in any market, they support your values and strengthen your brand. Corporate photography is a big part of this big picture: if it’s done well, it distinguishes your company, enhances its image and gives it a human face. Before you run out to co-ordinate a corporate photo […]

Every company has a brand, or is a brand, or both. Not every company, though, cares about the branding consistency enough. Branding trends in 2016 are gravitating towards being more human, and social media played a huge role in making it so. The likes of Facebook struck down the idea of corporations being unobtainable – […]