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content personalization

3 major challenges in data-based content personalization

The one-size-fits-all approach to customers is no longer effective in marketing. According to research conducted by VB Insights, 77.5% of digital natives expect a personalized website experience. If you don’t deliver it, you’re very likely to disappoint your prospects – and inadvertently delight your competitors. Personalized content wins These days success in marketing depends largely […]

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