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What do typography trends have to do with your business?

What do typography trends have to do with your business? Every business has a graphic identity as well as a corporate one. This identity is evident in its logo, colors, font, taglines, and visuals and is conveyed in every communication the business makes. These graphic elements may only be the medium for the business message, […]

Does your brand need custom font? It certainly does!

Brands operating in today’s business environment need a clear and recognisable system of visual identity. A corporate logo, colour scheme or neatly-designed website are an absolute ‘must-have’ of every company. Typography is also an essential, but often overlooked component of corporate traits. Specifically tailored to the brand’s needs, the company’s own custom font can increase […]

Typing up your touchpoints

Decision-makers often underestimated things because they seem obvious, so let’s take a closer look at using touchpoints to communicate with customers. Touchpoints cover both the product or service itself and the channels through which it is communicated. These include the company website, mobile applications, adverts, packaging, social media, printed materials, POS, and outdoor. No matter […]

Think custom font! – tricky license aspects

Everyone knows that if something has been written, it’s been written in font. However, not everybody knows that font has been paid for. Even fewer people know important details about what you get when you pay for font. For a start, did you know that when you buy a font from a foundry or distributor, […]

Think custom font – a few reasons to have your own font [infographic]

In business, attracting customers, expanding operations and increasing brand recognition is key. Market leaders are smart, fast and lean: they do the right thing, before their competitors, with minimum cost and maximum results. One tool they use is custom font. Why is that, and should you follow their lead? Branding benefits Having a single tailored-made […]

5 Big Branding Trends In 2016

Every company has a brand, or is a brand, or both. Not every company, though, cares about the branding consistency enough. Branding trends in 2016 are gravitating towards being more human, and social media played a huge role in making it so. The likes of Facebook struck down the idea of corporations being unobtainable – […]

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