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How to enhance printed magazine with the modern technology

These days an increasing number of people are using tablets and touch-screen devices. The mobile revolution has quickly taken over all areas of life – including the publishing market. Virtually all popular magazines nowadays have their digital equivalents. However, the traditional medium is doing quite well. Colourful, print-fragrant magazines still rule the show in waiting […]

To increase conversion, show your product benefits

A business and a client often see a product from two different perspectives – the business sees the product through its features, the client sees it through its relevance and utility. Most marketers believe that the more product information they provide, the better chances they have of engaging customers and thereby increasing sales. The problem […]

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