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Multichannel communication – how can you reach the client with your product?

Are you struggling with reaching your customer? Do you not know how to promote your product effectively? Just be where your consumers are! Adjust communication to their behaviour, chose the channel where they usually are and prepare clickable content. How? Use coherent multichannel communication. The accurate message in the right place, at the right time. […]

To increase conversion, show your product benefits

A business and a client often see a product from two different perspectives – the business sees the product through its features, the client sees it through its relevance and utility. Most marketers believe that the more product information they provide, the better chances they have of engaging customers and thereby increasing sales. The problem […]

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